Putting New Zealand on the Digital Map

Tourism New Zealand · Design Lead, Shift · Wellington, New Zealand I led the redesign of Tourism New Zealand’s NZ.com, then continued working on the site for many years. In an unusual approach for the time, we designed the experience first, then partnered with a technology company to build the content management system around it — rather than letting the technology dictate the design. Recognition: Webby Awards — Best Tourism Website, 2005 & 2006 · NetGuide Awards — Best Travel & Tourism Website, 2003