About

I’m a creative with a career that has taken me from interactive museum exhibits in Detroit to digital design in Wellington, publishing in Tokyo, brand and creative leadership in Auckland, and more recently to running my own floral and retail business. I’ve worked across design, branding, marketing and content — creating websites, campaigns, magazines, exhibitions and customer experiences, as well as things made entirely from flowers. My background in human-centred design has shaped the way I work. I genuinely enjoy the research and user testing — finding out what people actually need rather than assuming I know. I take much the same approach with clients: listen properly, build a good relationship and understand what they are trying to achieve. The goal is to answer their brief, not impose my style on it — while still making work I’m proud to put my name to. I like good ideas, thoughtful design and making complicated things feel simple. I’m equally happy thinking about the big picture or fussing over the tiny details that make it work. A good brief can take you anywhere; mine have.